The Good Country Equation

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The book explores the pressing global challenges of climate change, war, poverty, and inequality, questioning why humanity struggles to address these issues despite its advancements. Simon Anholt shares his extensive experiences working with various countries and introduces the Good Country Equation, a framework for fostering international cooperation and modernizing education. He argues that collaboration not only benefits global society but also enhances trade, investment, and political success, emphasizing the urgency for change within a generation.