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The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.
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Entering the Swedish market: The Karstadt GmbH case, Sebastian Meyer
- Jazyk
- Rok vydania
- 2007
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- Titul
- Entering the Swedish market: The Karstadt GmbH case
- Jazyk
- anglicky
- Autori
- Sebastian Meyer
- Vydavateľ
- GRIN Verlag
- Vydavateľ
- 2007
- Väzba
- mäkká
- ISBN13
- 9783638770309
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.