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Social Marketing - International Student Edition

Behavior Change for Social Good

Parametre

Počet strán
634 stránok
Čas čítania
23 hodin

Viac o knihe

Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.

Nákup knihy

Social Marketing - International Student Edition, Nancy R. Lee, Philip Kotler

Jazyk
Rok vydania
2019
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