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Drawing on two decades of experience, the author delves into the complexities of contemporary China, revealing the cultural, political, and economic dynamics that influence its society. This insightful examination provides valuable implications for businesspeople, marketers, and entrepreneurs looking to understand and engage with the Chinese market in the twenty-first century.
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WHAT CHINESE WANT, Tom Doctoroff
- Jazyk
- Rok vydania
- 2013
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- (mäkká)
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- Titul
- WHAT CHINESE WANT
- Jazyk
- anglicky
- Autori
- Tom Doctoroff
- Vydavateľ
- St. Martins Press-3PL
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 274
- ISBN13
- 9781137278357
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Drawing on two decades of experience, the author delves into the complexities of contemporary China, revealing the cultural, political, and economic dynamics that influence its society. This insightful examination provides valuable implications for businesspeople, marketers, and entrepreneurs looking to understand and engage with the Chinese market in the twenty-first century.