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Parametre
- 368 stránok
- 13 hodin čítania
Viac o knihe
The book explores the significant impact of a small group of Americans who shape the opinions and behaviors of the majority, influencing choices in shopping, purchasing, and even voting. It delves into the characteristics of these "Influentials," their motivations, and the ways they can be swayed, providing insights into social dynamics and consumer behavior.
Nákup knihy
The Influentials, Edward B. Keller
- Jazyk
- Rok vydania
- 2015
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