Annual Editions: Marketing 07/08

This edition compiles current articles from reputable sources, offering a comprehensive resource for marketing studies. It includes various organizational features such as an annotated listing of relevant websites, a detailed table of contents, and a topical index. Each section is accompanied by brief overviews, enhancing clarity and usability. Additionally, a practical guide for instructors provides testing materials, making it a valuable tool for classroom use. The accompanying student website further supports learning and engagement.