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This edition compiles current articles from reputable sources, offering a comprehensive resource for marketing studies. It includes various organizational features such as an annotated listing of relevant websites, a detailed table of contents, and a topical index. Each section is accompanied by brief overviews, enhancing clarity and usability. Additionally, a practical guide for instructors provides testing materials, making it a valuable tool for classroom use. The accompanying student website further supports learning and engagement.
Nákup knihy
Annual Editions: Marketing 07/08, John Richardson
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Annual Editions: Marketing 07/08
- Jazyk
- anglicky
- Autori
- John Richardson
- Vydavateľ
- McGraw-Hill Companies
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 224
- ISBN13
- 9780073379883
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This edition compiles current articles from reputable sources, offering a comprehensive resource for marketing studies. It includes various organizational features such as an annotated listing of relevant websites, a detailed table of contents, and a topical index. Each section is accompanied by brief overviews, enhancing clarity and usability. Additionally, a practical guide for instructors provides testing materials, making it a valuable tool for classroom use. The accompanying student website further supports learning and engagement.