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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
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Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Jazyk
- Rok vydania
- 2009
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- Titul
- Why she buys : the new strategy for reaching the world's most powerful consumers
- Jazyk
- česky
- Autori
- Bridget Brennan
- Vydavateľ
- Crown Business
- Vydavateľ
- 2009
- Väzba
- pevná s prebalom
- ISBN10
- 0307450384
- ISBN13
- 9780307450388
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.