Blending in advertisements

Viac o knihe

Focusing on cognitive processes, this seminar paper explores how humans analyze and understand their environment, highlighting the complexities of these functions within the brain. It discusses the burgeoning field of cognitive grammar and emphasizes the theory of conceptual blending, which has gained significant interest in recent years. The paper reflects on the implications of these cognitive processes for understanding language and cognition, showcasing the evolving nature of linguistic studies.