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The Value Profit Chain

Treat Employees Like Customers and Customers Like Employees

Autori

402 stránok

Viac o knihe

Focusing on the employee-customer relationship can transform organizations into low-cost providers while achieving outstanding results. The authors, backed by thirty-one years of research, argue that employee satisfaction, loyalty, and commitment directly impact customer satisfaction and, consequently, the organization's profitability and growth. This concept, termed the value profit chain, challenges previous beliefs and emphasizes the importance of nurturing employee relationships to drive business success.

Parametre

ISBN
9781476799988
Vydavateľstvo
Free Press

Kategórie

Variant knihy

2014, mäkká

Nákup knihy

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