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Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.
Nákup knihy
International Marketing Management, Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
- Jazyk
- Rok vydania
- 2023
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- Titul
- International Marketing Management
- Jazyk
- anglicky
- Vydavateľ
- Springer Berlin Heidelberg
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 624
- ISBN13
- 9783662667996
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.