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Brand Leadership

Building Assets in an Information Economy

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3,6(13)Ohodnotiť

Viac o knihe

Brand equity has become a crucial focus for managers, evolving significantly since its initial exploration by David Aaker in the late 1980s. Recognized as a leading authority in this field, Aaker guides managers through the emerging landscape of brand leadership, emphasizing strategies that go beyond traditional management fads. His insights aim to equip professionals with the tools necessary to navigate and excel in the ongoing brand revolution.

Nákup knihy

Brand Leadership, David A. Aaker, Erich Joachimsthaler

Jazyk
Rok vydania
2009
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3,6
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13 Hodnotenie

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