Kniha momentálne nie je na sklade
Viac o knihe
The book explores the intersection of science and creativity in advertising, emphasizing that while data analysis and psychological insights are crucial for understanding audiences, they should not overshadow the importance of emotional connection. It argues that effective advertising requires a balance between scientific principles, such as A/B testing, and creative elements like storytelling and humor. Ultimately, the most compelling ads emerge from combining analytical insights with imaginative expression, transforming data into resonant and impactful marketing messages.
Nákup knihy
Ad Science: Myth or Method, Richard
- Jazyk
- Rok vydania
- 2024
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Ad Science: Myth or Method
- Podtitul
- DE
- Jazyk
- anglicky
- Autori
- Richard
- Vydavateľ
- tredition
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 140
- ISBN13
- 9783384235596
- Kategórie
- Design
- Anotácia
- The book explores the intersection of science and creativity in advertising, emphasizing that while data analysis and psychological insights are crucial for understanding audiences, they should not overshadow the importance of emotional connection. It argues that effective advertising requires a balance between scientific principles, such as A/B testing, and creative elements like storytelling and humor. Ultimately, the most compelling ads emerge from combining analytical insights with imaginative expression, transforming data into resonant and impactful marketing messages.