Distance Leadership in decentralised sales organisations of small and medium sized medical enterprises

The thesis explores the concept of Distance Leadership, particularly its impact on personnel management within decentralized structures of sales organizations. It identifies effective organizational and communication tools that are beneficial for small and medium-sized enterprises (KMUs). Aiming to provide a comprehensive overview of existing research on leadership in remote contexts, the work also investigates suitable management concepts tailored for the medical industry and the specific size of companies in this sector. The empirical analysis emphasizes tools for managing distributed sales teams.