Doručujeme cez balíkovo za 1,49 €!

Knihobot
Kniha momentálne nie je na sklade

Impact of location-based services on consumers buying behaviour, illustrated by the German market

Autori

164 stránok

Viac o knihe

The thesis explores the evolution of consumer decision-making influenced by the shift from seller-dominated to customer-oriented marketing since the 1960s. It highlights how advancements in technology, including color television and the internet, have expanded consumer choices and complicated decision-making processes. The rise of mobile devices, particularly smartphones, has further transformed accessibility to information, making mobile-location based marketing increasingly relevant for both consumers and organizations. This analysis emphasizes the importance of understanding consumer behavior in today's marketing landscape.

Parametre

ISBN
9783656962274
Vydavateľstvo
GRIN Verlag

Kategórie

Variant knihy

2016, mäkká

Nákup knihy

Akonáhle sa objaví, pošleme vám e-mail.