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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business

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Thomas Heinrich

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Počet strán: 280 stránok
Čas čítania: 10 hodin

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The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.

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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business, Thomas Heinrich

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Rok vydania: 2017
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Titul: Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business
Jazyk: anglicky
Autori: Thomas Heinrich
Vydavateľ: Ohio State University Press
Rok vydania: 2017
Väzba: mäkká
Počet strán: 280
ISBN13: 9780814254189
Štítky: Náučná literatúra
Hodnotenie: 3 z 5
Anotácia: The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.