Managing Media and Digital Organizations

Viac o knihe

Success in the media business hinges on creativity, innovation, and performance, but also demands a solid grasp of management principles. This book distills key elements of a business school curriculum, applying them specifically to the media, media-tech, and digital sectors. Each chapter addresses essential management functions in an accessible manner, ensuring readers can comprehend and utilize these concepts without jargon or technical language. It's an invaluable resource for anyone looking to thrive in the evolving media landscape.