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Adolescents, Family and Consumer Behaviour
A Behavioural Study of Adolescents in Indian Urban Families
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Viac o knihe
Focusing on adolescents as key influencers in family consumer behavior, this book explores their significant role within the evolving socio-cultural landscape of India. It highlights how young people's preferences and values are shaping market trends, suggesting that their impact will be crucial for the future of consumerism. The investigation delves into the dynamics between youth and family purchasing decisions, providing insights into emerging market patterns driven by the younger generation.
Nákup knihy
Adolescents, Family and Consumer Behaviour, Harleen Kaur, Chandan Deep Singh
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Titul
- Adolescents, Family and Consumer Behaviour
- Podtitul
- A Behavioural Study of Adolescents in Indian Urban Families
- Jazyk
- anglicky
- Autori
- Harleen Kaur, Chandan Deep Singh
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 190
- ISBN13
- 9780367408893
- Kategórie
- Spoločenské vedy, Podnikanie a ekonómia
- Anotácia
- Focusing on adolescents as key influencers in family consumer behavior, this book explores their significant role within the evolving socio-cultural landscape of India. It highlights how young people's preferences and values are shaping market trends, suggesting that their impact will be crucial for the future of consumerism. The investigation delves into the dynamics between youth and family purchasing decisions, providing insights into emerging market patterns driven by the younger generation.