How To Make It in the New Music Business

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Focusing on the evolving landscape of the music industry, this updated edition provides musicians with practical strategies to build a sustainable career. Ari Herstand addresses the importance of leveraging social media, mastering digital tools, and fostering genuine connections with fans, especially in the post-COVID era. Recognized as a vital resource for aspiring artists, it empowers them to take initiative rather than wait for a breakthrough, making it essential for navigating today's complex music business environment.