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Essentials of business research methods

Autori

Viac o knihe

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.

Parametre

ISBN
9780471271369
Vydavateľstvo
Wiley

Kategórie

Variant knihy

2003, mäkká

Nákup knihy

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