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How to Tap Into the Power of Traditional & Social Media to Massively Improve Your Profile & Profits
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This guide offers strategies for effectively integrating public relations across various media platforms, including traditional outlets like print, radio, and television, as well as digital channels such as blogs, social media, and podcasts. It emphasizes the importance of a cohesive approach to PR that leverages the strengths of each medium to enhance brand visibility and engagement. Readers will learn how to craft messages that resonate across different formats and audiences, ensuring a unified PR strategy.
Nákup knihy
Ping, Alan Stevens
- Jazyk
- Rok vydania
- 2009
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- Titul
- Ping
- Podtitul
- How to Tap Into the Power of Traditional & Social Media to Massively Improve Your Profile & Profits
- Jazyk
- anglicky
- Autori
- Alan Stevens
- Vydavateľ
- Rethink Press Limited
- Vydavateľ
- 2009
- Väzba
- mäkká
- Počet strán
- 168
- ISBN13
- 9781905430703
- Kategórie
- Marketing a PR
- Anotácia
- This guide offers strategies for effectively integrating public relations across various media platforms, including traditional outlets like print, radio, and television, as well as digital channels such as blogs, social media, and podcasts. It emphasizes the importance of a cohesive approach to PR that leverages the strengths of each medium to enhance brand visibility and engagement. Readers will learn how to craft messages that resonate across different formats and audiences, ensuring a unified PR strategy.