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Parametre
- Počet strán
- 368 stránok
- Čas čítania
- 13 hodin
Viac o knihe
Focusing on contemporary and emerging trends in advertising, this second edition presents 50 updated international case studies of both new and iconic campaigns. Author Paul Springer explores the factors behind their success and evaluates their impact on the evolution of the advertising industry, providing valuable insights into effective strategies and innovations.
Nákup knihy
Ads to Icons, Paul Springer
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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