Kniha momentálne nie je na sklade
Viac o knihe
Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.
Nákup knihy
Marketing W/Student CD-ROM and Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Jazyk
- Rok vydania
- 2003
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Marketing W/Student CD-ROM and Powerweb
- Jazyk
- anglicky
- Vydavateľ
- McGraw Hill LLC
- Vydavateľ
- 2003
- Väzba
- mäkká
- Počet strán
- 736
- ISBN13
- 9780072553727
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.