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The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.
Nákup knihy
BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR, Michael Kofler
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
- Jazyk
- anglicky
- Autori
- Michael Kofler
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2013
- Väzba
- mäkká
- ISBN13
- 9783656482536
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.