Kniha momentálne nie je na sklade

Parametre
Viac o knihe
The paper evaluates the success of the alliance between two culturally distinct automobile companies, Nissan and Renault. It investigates whether Nissan could leverage Renault's strengths and vice versa, employing various marketing strategies for analysis. Key frameworks utilized include Michael Porter's Diamond and Five Forces, Hofstede's cultural dimensions, SWOT, PESTLE, and both resource-based and market-based views. The study aims to provide insights into the effectiveness of their collaboration in the competitive automotive industry.
Nákup knihy
The Renault-Nissan Alliance, Hans-Martin Thomas
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.