Kniha momentálne nie je na sklade
Viac o knihe
Focusing on customer perspective, this book introduces a strategic framework called the "4A's": Acceptability, Affordability, Accessibility, and Awareness. It emphasizes the importance of viewing business actions through the eyes of customers, who take on roles as seekers, selectors, payers, and users. To ensure the success of marketing campaigns, the authors argue that businesses must excel in all four areas by integrating both marketing and non-marketing resources effectively.
Nákup knihy
The 4 A's of Marketing, Rajendra Sisodia, Jagdish Sheth
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- The 4 A's of Marketing
- Podtitul
- Creating Value for Customer, Company and Society
- Jazyk
- anglicky
- Autori
- Rajendra Sisodia, Jagdish Sheth
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 210
- ISBN13
- 9780415898355
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Focusing on customer perspective, this book introduces a strategic framework called the "4A's": Acceptability, Affordability, Accessibility, and Awareness. It emphasizes the importance of viewing business actions through the eyes of customers, who take on roles as seekers, selectors, payers, and users. To ensure the success of marketing campaigns, the authors argue that businesses must excel in all four areas by integrating both marketing and non-marketing resources effectively.