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Focusing on social change, the author emphasizes a dual approach that engages both upstream and downstream individuals. Alan R. Andreasen outlines the roles of foundations, government agencies, and nonprofits while restating essential principles of social marketing. He also proposes innovative applications of social marketing to tackle nontraditional challenges, providing a fresh perspective on how these organizations can effectively drive societal transformation.
Nákup knihy
Social Marketing in the 21st Century, Alan R. Andreasen
- Jazyk
- Rok vydania
- 2005
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- Titul
- Social Marketing in the 21st Century
- Jazyk
- anglicky
- Autori
- Alan R. Andreasen
- Vydavateľ
- Sage Publications, Inc
- Vydavateľ
- 2005
- Väzba
- mäkká
- Počet strán
- 280
- ISBN13
- 9781412916349
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on social change, the author emphasizes a dual approach that engages both upstream and downstream individuals. Alan R. Andreasen outlines the roles of foundations, government agencies, and nonprofits while restating essential principles of social marketing. He also proposes innovative applications of social marketing to tackle nontraditional challenges, providing a fresh perspective on how these organizations can effectively drive societal transformation.