Bottom-up marketing
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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
Nákup knihy
Bottom-up marketing, Al Ries, Jack Trout
- Jazyk
- Rok vydania
- 1990
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- Titul
- Bottom-up marketing
- Jazyk
- anglicky
- Autori
- Al Ries, Jack Trout
- Vydavateľ
- Plume book
- Rok vydania
- 1990
- Väzba
- mäkká
- ISBN10
- 0452264189
- ISBN13
- 9780452264182
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.