The impact of web-based e-commerce on channel strategy in the agricultural sector

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The emergence of the internet has significantly transformed business operations and lifestyles over the past decade, surpassing even the impact of television. It facilitates advanced communication and transactions across geographical boundaries, effectively reducing transaction costs. This new infrastructure has made web-based distribution channels essential to global business strategies. The essay explores how e-commerce is incentivizing businesses to adapt their practices, emphasizing the growing importance of online transactions in buying, selling, delivering, and contracting.