Pictorial Metaphor in Advertising

The book offers a systematic approach to identifying metaphors in visual imagery, with a focus on advertising. Charles Forceville explores how images convey deeper meanings and cultural messages, enhancing our understanding of visual communication. By analyzing various examples, he illustrates the significance of metaphorical representations in shaping perceptions and influencing consumer behavior. This insightful work bridges the gap between linguistics and visual studies, making it a valuable resource for anyone interested in the interplay of language and imagery.