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The Official CIM Coursebook

Strategic Marketing Decisions 2008-2009

Autori

252 stránok

Viac o knihe

Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.

Parametre

ISBN
9780750689724
Vydavateľstvo
Routledge

Kategórie

Variant knihy

2008, mäkká

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