Buying in

What We Buy and Who We Are

Autori

Rob Walker

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3,8(31)Ohodnotiť

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Počet strán: 320 stránok
Čas čítania: 12 hodin

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Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.

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Buying in, Rob Walker

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Rok vydania: 2010
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3,8

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Titul: Buying in
Podtitul: What We Buy and Who We Are
Jazyk: anglicky
Autori: Rob Walker
Vydavateľ: Random House Children's Books
Rok vydania: 2010
Väzba: mäkká
Počet strán: 320
ISBN13: 9780812974096
Štítky: Náučná literatúra, Spoločenské vedy, Podnikanie a ekonómia, Psychológia, Veda, Byznys & Obchodovanie, Ekonómia, Sociológia
Hodnotenie: 3,75 z 5
Anotácia: Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.