Knihobot

Brand Psychology

The Art and Science of Building Strong Brands

Parametre

Počet strán
384 stránok
Čas čítania
14 hodin

Viac o knihe

Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.

Vydanie

Nákup knihy

Brand Psychology, Laura Busche

Jazyk
Rok vydania
2023
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