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In a world where a new currency based on reputation emerges, companies leverage social media activity to assess individuals' online influence. This dynamic pricing model tailors goods to consumers based on their digital presence and reputation, highlighting the profound impact of social interactions on economic transactions. The concept of Reputation Economics reshapes consumer behavior and market strategies, emphasizing the importance of online identity in contemporary commerce.
Nákup knihy
REPUTATION ECONOMICS, Joshua Klein
- Jazyk
- Rok vydania
- 2013
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- Titul
- REPUTATION ECONOMICS
- Jazyk
- anglicky
- Autori
- Joshua Klein
- Vydavateľ
- St. Martin's Press
- Vydavateľ
- 2013
- Väzba
- pevná s prebalom
- Počet strán
- 258
- ISBN13
- 9781137278623
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- In a world where a new currency based on reputation emerges, companies leverage social media activity to assess individuals' online influence. This dynamic pricing model tailors goods to consumers based on their digital presence and reputation, highlighting the profound impact of social interactions on economic transactions. The concept of Reputation Economics reshapes consumer behavior and market strategies, emphasizing the importance of online identity in contemporary commerce.