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The book explores the concept of shared value as a strategic approach for businesses, particularly small and medium enterprises, to address environmental and macro-economic challenges. By focusing on creating value beyond profits, it highlights the potential for sustainable competitive advantage. Julia Schmitt utilizes current research on sustainability and innovation, along with an empirical study of the German fair trade and organic fashion industry, to reveal effective configurations for implementing shared value strategies that can enhance business success.
Nákup knihy
Social Innovation for Business Success, Julia Schmitt
- Jazyk
- Rok vydania
- 2014
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- Titul
- Social Innovation for Business Success
- Podtitul
- Shared Value in the Apparel Industry
- Jazyk
- anglicky
- Autori
- Julia Schmitt
- Vydavateľ
- Springer Fachmedien Wiesbaden
- Vydavateľ
- 2014
- Väzba
- mäkká
- Počet strán
- 112
- ISBN13
- 9783658054601
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book explores the concept of shared value as a strategic approach for businesses, particularly small and medium enterprises, to address environmental and macro-economic challenges. By focusing on creating value beyond profits, it highlights the potential for sustainable competitive advantage. Julia Schmitt utilizes current research on sustainability and innovation, along with an empirical study of the German fair trade and organic fashion industry, to reveal effective configurations for implementing shared value strategies that can enhance business success.