Kniha momentálne nie je na sklade
Marketing Research: Tools and Techniques
Autori
Viac o knihe
Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.
Nákup knihy
Marketing Research: Tools and Techniques, Nigel Bradley
- Jazyk
- Rok vydania
- 2013
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Marketing Research: Tools and Techniques
- Jazyk
- anglicky
- Autori
- Nigel Bradley
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 552
- ISBN13
- 9780199655090
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.