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Global Business: Management
Autori
Viac o knihe
This book delves into the complexities of managing marketing and R&D in international business contexts. It provides insights into organizational structure, sourcing, supply chain management, information systems, emerging technologies, and human resources, highlighting the variations in strategies across global, regional, and domestic markets. The exploration of these challenges offers valuable perspectives for businesses navigating the intricacies of international operations.
Nákup knihy
Global Business: Management, Leslie Willcocks
- Jazyk
- Rok vydania
- 2021
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Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Global Business: Management
- Jazyk
- anglicky
- Autori
- Leslie Willcocks
- Vydavateľ
- SB Publishing
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 248
- ISBN13
- 9780995682092
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This book delves into the complexities of managing marketing and R&D in international business contexts. It provides insights into organizational structure, sourcing, supply chain management, information systems, emerging technologies, and human resources, highlighting the variations in strategies across global, regional, and domestic markets. The exploration of these challenges offers valuable perspectives for businesses navigating the intricacies of international operations.