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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
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Inside the tornado. Marketing strategies from Silicon Valley's cutting edge, Geoffrey A. Moore
- Jazyk
- Rok vydania
- 1999
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- Titul
- Inside the tornado. Marketing strategies from Silicon Valley's cutting edge
- Jazyk
- anglicky
- Autori
- Geoffrey A. Moore
- Vydavateľ
- HarperBusiness
- Rok vydania
- 1999
- Väzba
- mäkká
- ISBN10
- 0887308244
- ISBN13
- 9780887308246
- Kategórie
- Marketing a PR
- Anotácia
- Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle