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This book delves into the intriguing paradoxes of consumer behavior and brand perception. It explores the reasons behind the popularity of brands like Jägermeister, despite a general lack of affection for them. Additionally, it examines the lengths to which women go to enhance their allure, often prioritizing spending on personal appeal over essentials like food and clothing. The narrative also uncovers the surprising factors that can drastically inflate the prices of seemingly trivial items, such as gummy worms, revealing the complexities of market dynamics.
Nákup knihy
Fascinate, Revised and Updated, Sally Hogshead
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Fascinate, Revised and Updated
- Podtitul
- How to Make Your Brand Impossible to Resist
- Jazyk
- anglicky
- Autori
- Sally Hogshead
- Vydavateľ
- HarperCollins Publishers Inc
- Rok vydania
- 2016
- Väzba
- pevná
- Počet strán
- 352
- ISBN13
- 9780062206480
- Kategórie
- Motivácia a sebarozvoj
- Anotácia
- This book delves into the intriguing paradoxes of consumer behavior and brand perception. It explores the reasons behind the popularity of brands like Jägermeister, despite a general lack of affection for them. Additionally, it examines the lengths to which women go to enhance their allure, often prioritizing spending on personal appeal over essentials like food and clothing. The narrative also uncovers the surprising factors that can drastically inflate the prices of seemingly trivial items, such as gummy worms, revealing the complexities of market dynamics.