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Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

Autori

Nicholas Ind

Hodnotenie knihy

3,3(7)Ohodnotiť

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Počet strán: 210 stránok
Čas čítania: 8 hodin

Vedenie

Viac o knihe

Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.

Nákup knihy

Living the Brand, Nicholas Ind

Jazyk
Rok vydania: 2007
product-detail.submit-box.info.binding: (pevná)

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3,3

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7 Hodnotenie

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Titul: Living the Brand
Podtitul: How to Transform Every Member of Your Organization Into a Brand Champion
Jazyk: anglicky
Autori: Nicholas Ind
Vydavateľ: Kogan Page
Rok vydania: 2007
Väzba: pevná
Počet strán: 210
ISBN13: 9780749450830
Štítky: Vedenie
Hodnotenie: 3,3 z 5
Anotácia: Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.