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Focusing on the retailing landscape, this book explores the evolution and management of retail organizations, detailing various retail formats and the rise of multichannel retailing. It examines customer buying behavior and provides a historical perspective on the role of retailing, highlighting current trends and challenges, particularly in the Indian market. Additionally, it addresses foreign direct investment in retail and the unique problems faced by the industry today.
Nákup knihy
Retail Management, Vishwajit K. Barbudhe, Shraddha N. Zanjat, Bhavana S. Karmore
- Jazyk
- Rok vydania
- 2020
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