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Viac o knihe
The book explores how brands have evolved into powerful instruments that convert daily experiences into economic value. Through extensive empirical research, it develops a critical theory highlighting the pervasive influence of branding in contemporary society and its implications for consumer behavior and identity.
Nákup knihy
Brands, Adam Arvidsson
- Jazyk
- Rok vydania
- 2005
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- (mäkká)
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