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The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.
Nákup knihy
Doing Research in Business and Management, Mark Saunders, Philip Lewis
- Jazyk
- Rok vydania
- 2017
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Platobné metódy
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- Titul
- Doing Research in Business and Management
- Jazyk
- anglicky
- Autori
- Mark Saunders, Philip Lewis
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2017
- Väzba
- mäkká
- Počet strán
- 280
- ISBN13
- 9781292133522
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.