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Delving into the rise of Nike, this unauthorized account reveals the dynamic interplay between innovation and marketing that propelled the brand to global prominence. It highlights the influential figures behind Nike's success, including athletes and executives, and explores the challenges they faced in a competitive industry. The narrative captures the essence of sports culture and the impact of Nike's branding strategies, providing insights into the company's evolution and its significance in the world of sports.
Nákup knihy
Summary: Nike, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: Nike
- Podtitul
- Review and Analysis of Strasser and Becklund
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511042748
- Kategórie
- Životopisy a myšlienky
- Anotácia
- Delving into the rise of Nike, this unauthorized account reveals the dynamic interplay between innovation and marketing that propelled the brand to global prominence. It highlights the influential figures behind Nike's success, including athletes and executives, and explores the challenges they faced in a competitive industry. The narrative captures the essence of sports culture and the impact of Nike's branding strategies, providing insights into the company's evolution and its significance in the world of sports.