Turning Houses into Homes

Focusing on the evolution of home furnishings retailing over the last three centuries, this book examines the complex relationship between retailers and consumers. It highlights the dual role of retailers as both suppliers and advisors, addressing the aspirations of consumers aiming to create personalized living spaces. Through a cross-disciplinary lens, it evaluates the dynamics of consumption and the changing nature of home decor, revealing the often contradictory influences at play in the quest to transform houses into homes.