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ORGANIZATIONAL DEVELOPMENT

Autori

Derese Alehegn

Parametre

Počet strán: 372 stránok
Čas čítania: 14 hodin

Podnikanie a ekonómia

Viac o knihe

The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.

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ORGANIZATIONAL DEVELOPMENT, Derese Alehegn

Jazyk
Rok vydania: 2022
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Titul: ORGANIZATIONAL DEVELOPMENT
Podtitul: DE
Jazyk: anglicky
Autori: Derese Alehegn
Vydavateľ: LAP LAMBERT Academic Publishing
Rok vydania: 2022
Väzba: mäkká
Počet strán: 372
ISBN13: 9786202681582
Štítky: Podnikanie a ekonómia
Anotácia: The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.