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Viac o knihe
The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.
Nákup knihy
Hospitality and Travel Marketing, Alastair M. Morrison
- Jazyk
- Rok vydania
- 2022
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