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The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, helping organizations navigate the evolving landscape and capitalize on emerging market prospects.
Nákup knihy
Media Management, Bernd W. Wirtz
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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