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Focusing on the evolution of marketing, this volume explores the rise of 'green' marketing through in-depth case studies. It delves into the perceptions and comprehension of managers and employees regarding their organizations' green marketing initiatives and processes. By analyzing these insights, the book sheds light on the effectiveness and implications of sustainable marketing practices in contemporary business environments.
Nákup knihy
Marketing, Morality and the Natural Environment, Andrew Crane
- Jazyk
- Rok vydania
- 2000
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- (pevná)
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- Titul
- Marketing, Morality and the Natural Environment
- Jazyk
- anglicky
- Autori
- Andrew Crane
- Vydavateľ
- Routledge
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 224
- ISBN13
- 9780415213820
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the evolution of marketing, this volume explores the rise of 'green' marketing through in-depth case studies. It delves into the perceptions and comprehension of managers and employees regarding their organizations' green marketing initiatives and processes. By analyzing these insights, the book sheds light on the effectiveness and implications of sustainable marketing practices in contemporary business environments.