New Venture Creation

Viac o knihe

The book offers a comprehensive guide to developing and launching a start-up, structured around Paul Burns' New Venture Creation Framework, which divides the process into Research, Business Model Development, and Launch phases. Each phase reveals essential steps and considerations, blending practical advice with academic research to create a rigorous and relevant curriculum for educators. This engaging textbook is designed to effectively support instructors in guiding students through the complexities of entrepreneurship.