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This comprehensive guide focuses on developing essential marketing skills, offering a step-by-step approach to researching and crafting effective marketing plans. It covers the execution of marketing audits and provides strategies for setting cost-effective budgets, making it a valuable resource for anyone looking to enhance their marketing expertise.
Nákup knihy
How to Write a Marketing Plan, John Westwood
- Jazyk
- Rok vydania
- 2025
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- (pevná)
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